Florian
Freytag-Gross
Visionary, entrepreneur, and one of the defining personalities in the German premium real estate market.
Redefining the German real estate market
With over 24 years of experience in the real estate industry, Florian Freytag-Gross is committed to sustainably advancing Germany’s premium real estate market. His approach combines international standards with a deep understanding of the local market’s unique dynamics.
As CEO and shareholder of Coldwell Banker Germany, he represents an owner-led company that brings together personal responsibility and global brand strength. His ambition: to provide real estate advisors and franchise partners with an exceptional platform for entrepreneurial success—and to offer property owners and investors a level of real estate advisory that is globally minded and locally grounded.
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“Our decision to establish Coldwell Banker Germany is a deliberate strategic move. Drawing on our experience in shaping some of Germany’s most important premium markets, we see a clear shift in client expectations: real estate decisions are becoming increasingly international, while the brokerage landscape remains largely fragmented at a local level.
Our ambition is to bridge this gap—by combining deep local expertise with the global platform of one of the world’s most prestigious real estate brands. This creates the foundation to advance the market, accelerate growth, and set new benchmarks in real estate advisory.”
